CRM & Lifecycle Marketing Agency

Revenue-driven
email & CRM
that moves the needle.

We turn your customer data into revenue. Specialist email, CRM, and SMS strategies for ambitious ecommerce brands.

Start a project Explore services  →
250m+
Emails
sent
£10m+
Revenue
generated
Klaviyo
Certified
partner
Trusted by
MISFITS HEALTH
LeMieux EQUESTRIAN
OLIVE & FRANK CHILDRENSWEAR
NAKED NUTRITION
Client results
What our clients say
"Outstanding CRM Management at a global protein snack brand"
Cam has been an amazing asset to Misfits! He helped us shape the global CRM strategy and has been managing CRM automation along with various email marketing campaigns. I've been really impressed with his attention to detail, creativity, and time management skills. It's been nothing but a pleasure working with Cam.
VK
Viktorija Kuncyte-Johnson
Head of eCom · Misfits Health
"Cam's CRM knowledge and Klaviyo expertise is second to none"
We started working with Cam when we transitioned over to Klaviyo, and he's really helped make the process seamless. His quick reactiveness and reliability has been a massive help — he's been like an extension of our internal team, briefing new automations and putting together BAU campaigns at the last minute. Would happily recommend.
SL
Shaun Loughlin
Head of Ecommerce · LeMieux
"An invaluable asset in growing my brand"
I've been working with Cam for over 18 months and he has been an invaluable asset in growing my brand. His passion, dedication, and expertise are evident in everything he does. Although he is an external freelancer, he truly feels like a core part of the team. His strategic approach to CRM marketing has made a significant impact.
CT
Chloe Torpey
Founder & CEO · Olive and Frank
"A marketing / lifecycle agency that truly understands the brand"
Next Step brought more than execution — they actively contributed ideas, identified issues, and showed a clear understanding of our brand and customer. They didn't just follow briefs but thought critically about what would actually move the needle. Many agencies say they'll be an extension of your team — Next Step actually delivered.
JC
James Clark
CMO · Naked Nutrition Inc.
What we do

Specialist services
built for ecommerce.

We're not a full-service agency. We're specialists — and that focus is exactly what makes the difference.

Email Marketing
Strategy-led email programmes that drive repeat purchase and lifetime value — not just open rates.
  • Campaign strategy & execution
  • Template design & copywriting
  • A/B testing & optimisation
  • Segmentation & personalisation
CRM & Klaviyo
Full lifecycle CRM management — from platform migrations to complex automation flows that convert.
  • Klaviyo setup & migration
  • Flow & automation build
  • Segment architecture
  • CRM strategy & consulting
SMS Marketing
High-impact SMS that reaches customers at the right moment without burning out your list.
  • SMS campaign management
  • Automated SMS flows
  • List growth strategy
  • Compliance & best practice
We don't just send emails.
We build revenue engines.

Founded by Cameron, Next Step Marketing was built on a simple belief: ecommerce brands deserve a CRM partner who thinks like an owner, not an order-taker.

We've worked with brands across health, nutrition, fashion, and lifestyle — managing everything from Klaviyo migrations to full lifecycle strategy. Every client gets senior-level thinking, not a junior account manager.

18+
months avg
retention
About us

Your CRM team,
without the overhead.

We embed into your team and work as a true extension of your business. You get the expertise of a seasoned agency with the responsiveness and care of an in-house hire.

Whether you're migrating to Klaviyo, building out your first automation series, or scaling a mature programme — we've done it before, and we'll do it properly.

Klaviyo Certified Ecommerce Specialist DTC Brands UK & Global
Work with us
Get in touch

Ready to take the
next step?

Tell us about your brand and where you want to take your CRM. We'll come back to you within 24 hours.

hello@nextstepmarketing.co.uk
nextstepmarketing.co.uk